Presentation Design
Using images to tell a story is the epitome of visual communication. Its transforming complex data and ideas into compelling visuals that leave a lasting impression and effectively communicate an intended message.
When creating slides or product mocks for pitch decks, I am often working collaboratively with sales and marketing teams to combine visual aesthetics and storytelling techniques to create impactful and engaging presentations.
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Image: Product mock used in Stakeholder presentation
Aesop Presentation Deck
A job candidate for the Director of Training role at Aesop approached me to elevate the visual and narrative impact of her presentation. Tasked with delivering a 30-minute training and product overview, she initially provided a set of basic slides—heavy on text and light on visual storytelling.
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I reimagined her deck by incorporating Aesop’s sophisticated branding and sourcing images directly from their website, ensuring a seamless alignment with their aesthetic. The goal was to create a presentation that felt as though she was already part of the team, showcasing her understanding of Aesop's identity and values.
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The redesigned slides transformed paragraphs into digestible, visually engaging content, blending compelling imagery with concise messaging. This approach not only demonstrated her ability to communicate effectively but also positioned her as a thoughtful and prepared candidate ready to step into the role.
Simon Malls + Croissant
Croissant is a product that officially launched in 2023. This product integrates with retailers at the point of sale and catalogs purchases for consumers to be able to easily re-sell items at a later date.
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Partnering with Simon Malls was a huge opportunity to gain visibility from consumers and merchants in the early stages post launch.
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I worked with the marketing and sales team to create mocks, visual aids and a storyline to present to the Simon team, securing Croissant as the sponsor of the "National Outlet Shopping Day" for all Simon Premium Outlet Malls across the country.
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The excerpts below display product integration, user interaction and illustrate a real world experience, allowing the client to visualize a future where Croissant is a regular part of their customer's journey.
